When Twitter creates its own, online TV
Comedy Central now takes requests for its online, sketch series CC: Social Scene, hosted by comedian Paul Scheer. Twitter users can use the hashtag #CCSocialScene to make suggestions based on each...
View ArticleThe best back-to-school campaigns on Twitter, Instagram and Tumblr
The back-to-school crowd these days differs from the Trapper Keepers and Lisa Frank folders of yesteryear in that they’ve grown up not only online, but also on social media. Brands that want to connect...
View Article4 tips for creating content that works across social channels
Every time we’ve discussed running a campaign across social media platforms, we’ve emphasized how important it is to tailor content for your audience in each particular space. The kinds of content that...
View ArticleTracking a conversation about Facebook (and Stephen Hawking) with TweetReach Pro
Social efforts should never live in a vacuum, and successful content marketing efforts and campaigns exist across platforms. Even ventures like launching a Facebook page can be more successful if you...
View Article4 steps to use metrics from a past campaign to improve a future campaign
Everything in life is a learning experience, but sometimes it seems that social media campaigns can teach us particularly frustrating lessons. You can meticulously research best practices for campaigns...
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